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sales@

Your sales pipeline and CRM, inside Gmail.

Leads arrive by email and deals close by email. Sortd adds a lightweight CRM to Gmail: sales pipelines with deal values, shared contacts and sales reports, with every deal linked to its email thread. Nothing to copy into a separate CRM.

✓Verified Google app
✓400,000+ signed up
✓Free to start
Pipeline · sales@15 open · $165,700
MessagesBoardTableDeadline
Lead6
Pricing for 25 seats · Northwind
$9,800S
reply today
Demo request · Acme Logistics
$4,200J
call Thu
Qualified4
Annual plan question · Keystone
$31,000M
follow up Fri
Proposal3
Proposal v2 · Brightline
$18,400A
sent 2 days ago
Won9
Signed · Harbour Foods
WonJ
closed Tue
Sound familiar?

Why deals slip when sales lives in a shared inbox

Follow-ups depend on memory

A prospect goes quiet and nobody notices until the deal has gone cold.

The CRM is always out of date

Copying emails into a separate CRM is the job nobody does, so the pipeline report is fiction by Friday.

Handovers lose context

When a lead moves from one rep to another, the history lives in someone else’s inbox.

Built-in CRM

A lightweight CRM, built into Gmail

Most shared-inbox tools for Gmail stop at assignment and statuses. Sortd adds the CRM layer a sales team needs, included on the Business plan.

→

Deals straight from email

Drag a thread onto the pipeline and it becomes a deal, with the whole conversation, notes and reminders attached.

▦

Sales pipelines

Your own stages on a shared board, with Won, Lost and Abandoned filters. Run one pipeline or several.

$

Deal values by stage

Every deal carries a value in your board’s currency, so you can see what’s sitting in each stage.

◎

Shared contacts & companies

One contact list for the whole team, linked to the threads they belong to. Import existing contacts from a CSV.

▤

Sales reports

Pipeline value by stage and what’s been won or lost, ready for the weekly sales meeting.

↧

Export to a spreadsheet

Export reports and contacts to a spreadsheet for deal tracking, forecasting or a board pack.

Sales report · pipeline by stage
Lead
6 deals
$42,300
Qualified
4 deals
$61,000
Proposal
3 deals
$38,400
Negotiation
2 deals
$24,000
Won this quarter
9 deals
$96,500

Everything about the deal, on one card

Each deal holds the email thread, the value, the stage, the owner and the next step. Anyone on the board can pick it up without asking for context.

+ Deal value+ Stage+ Owner+ Next step+ Company
Included on the Business plan · See pricing →
Add AI when you’re ready

Let AI keep the pipeline moving. Your reps keep the relationship.

AvailableFrom Essentials

Sortd AI · Smart Status

Smart Status marks which prospects are waiting on a reply. On Business, urgency detection flags time-sensitive threads such as a contract deadline on Friday.

See Sortd AI features →
BusinessAPI + MCP · connect any agent

Put Claude, ChatGPT or your own agent on sales@

Your agent
  • Qualifies inbound enquiries and fills deal fields
  • Adds and updates CRM contacts and companies
  • Drafts follow-ups when a next step is due
Your team
  • Runs the conversation and the call
  • Approves every email before it sends
  • Closes the deal
See AI agent use cases →
Get started

Set up in minutes.

Start from the Sales & CRM template

One click sets up the pipeline, stages and deal fields. Rename anything later. The Sales & CRM template is on the Business plan.

LeadQualifiedProposalNegotiationWon / Lost+ Deal value+ Source+ Next step
★★★★★

“I recently outgrew the free version so I looked around to see if there was anything better on the market. There was not! I decided to pay for the service and am happy to do it.”

Josh L · Managing director · verified review

FAQ

Sales & CRM in Gmail: common questions

Does Sortd have a built-in CRM?

Yes. On the Business plan, Sortd includes a lightweight CRM inside Gmail: sales pipelines with deal values by stage, shared contacts and companies, and sales reports you can export to a spreadsheet. Every deal stays linked to its email thread.

Can Sortd replace a CRM for a small sales team?

For many teams that sell mostly by email, yes. Teams that need forecasting models, dialers or marketing automation usually keep a dedicated CRM and use Sortd for the email side of each deal.

Can we report on pipeline value?

Yes. Sales reports show deal values by stage and what’s been won or lost, in your board’s currency. Export them to a spreadsheet for deal tracking or forecasting.

Can the whole team see a deal’s email history?

Yes. When a thread is on a shared board, everyone on that board sees the full conversation from the first message, even if they were never copied.

Does Sortd send cold outreach at volume?

No. Sortd is built for conversations your team runs from its own Gmail accounts. For high-volume cold outbound, a dedicated sending platform is a better fit.

Can an AI agent follow up with leads?

Yes, under your rules. On Business, an agent connected through the Sortd API or MCP server can draft follow-ups when a next step is due. Sending needs a permission you grant, and reps see every draft on the pipeline.

Comparing tools? Sortd vs Streak · Sortd vs Gmelius · Sortd vs Drag

Use cases

More ways teams use Sortd

Put your pipeline where your deals happen.

Free to start. About two minutes to set up, inside Gmail.