Try Sortd for FREETry SortdFront is a mature customer-operations platform: its own app, omnichannel, deep analytics, and the best-known human-handoff design in the market. It is also priced and architected for mid-market and enterprise — seats from roughly $25 to $229, AI sold as add-ons including per-resolution charges, and a migration off Gmail. Sortd upgrades the Gmail your team already lives in: shared inboxes, boards, SLA rules, Sortd AI triage — and your own AI agent via API/MCP — at $10–$29 per user.
Sortd: trusted by 400,000+ professionals · voted #1 for Gmail on Product Hunt · featured in TechCrunch, Forbes and Fast Company · Google Launchpad alumni
| Aspect | Sortd | Front |
|---|---|---|
| Where your team works | Inside Gmail — zero migration | Front's own app — migration + retraining |
| Pricing | $10–$29/user/mo annual ($14–$39 monthly), AI included per tier | ~$25–$229/seat + Copilot per seat + Autopilot per resolution (verify on front.com) |
| 12-person team, 1 year | ~$1,440–$4,176 all-in | ~$8,500–$33,000 before AI add-ons |
| AI agent model | Bring your own (Claude, ChatGPT, Cursor) via API/MCP — flat pricing, portable knowledge | Front Autopilot (theirs), metered per resolution |
| AI triage | Sortd AI: Smart Status, urgency & sentiment, content-based assignment, complaint detection — in the plans | Strong AI suite — sold as add-ons |
| Human handoff | Escalation into assigned board workflow; agent resumes after a human steps in; audit trail | Excellent — tickets with full context |
| Workflow | Boards, advanced custom fields, CRM pipelines, SLA rules — in Gmail | Deep platform workflow, omnichannel, analytics |
| Mobile | New Sortd mobile app — boards and shared inboxes on the move | Mature mobile apps |
| Buyer & setup | Self-serve; live in a day | Sales process, admin setup, dedicated ops |
Price a 12-person support team honestly. On Front's published tiers you are between roughly $8,500 and $33,000 a year before adding Copilot seats or Autopilot's per-resolution fees — the meter that grows precisely when your support volume does. The same team on Sortd Business is $3,168 a year (annual billing), with AI triage included under fair use and your own agent connected through the API at no extra meter. That difference is not a discount — it is a different business model. Front sells a platform with enterprise sales and metered AI; Sortd sells seats inside the Gmail you already pay Google for.
Front's biggest cost is not on the pricing page: your team leaves Gmail. New client, new habits, new shortcuts, retraining, and change management — and every future hire learns a proprietary tool. Sortd's approach has always been the opposite: keep Gmail, add the workspace. Drag an email onto a board, assign it, set a status, and get back to work. When evaluation fatigue sets in, this is usually the deciding factor for Google Workspace teams.
Front deserves credit for making agent-to-human escalation feel first-class — tickets arrive with full context and clear ownership. Sortd delivers the same loop, natively in Gmail, with your own agent: the agent classifies and drafts under scoped permissions, a human approves or takes over on the board, and the agent resumes routine follow-up afterwards, with every action logged. The difference is what powers it: Front's Autopilot is their agent, billed per resolution; Sortd connects the agent you already use — Claude, ChatGPT, Cursor, or a hosted Claude Managed Agent — with your knowledge staying portable.
Smart Status auto-tags what needs a response. AI urgency and sentiment tags, content-based assignment and complaint detection watch every shared inbox for risk — included in plan tiers under a fair-use policy. No credit meters.
Boards, shared inboxes and assignments in your pocket — triage on the move, hand off from anywhere.
Full API + MCP server so your own agent works your team's real Gmail. Drafts-for-review by default, graduated send permissions, flat seat pricing.
Is Sortd a Front replacement?
For Gmail teams of 5–30, usually yes for the core jobs — shared inbox, assignment, SLA, AI triage, agent handoff. For omnichannel enterprise CX, no — and we'll say so.
What does “AI included” mean?
Sortd AI classification per plan tier under fair use, and your own agent connected via API/MCP on Business with no usage meter.
Why is Front so much more expensive?
Different business: own platform, enterprise sales, metered AI. You're not paying for more email — you're paying for the platform around it.
Can Sortd handle SLA and reporting like Front?
Sortd Business includes SLA rules, response-time reporting and unlimited history. Front's analytics go deeper for large ops teams — if you need that depth, you're probably Front's customer, and that's fine.
7-day free trial · no credit card · send us your Front quote and we'll map it plan-for-plan: team@sortd.com
Verified July 2026. Front pricing varies by plan and add-ons — always confirm on front.com. See all comparisons →