Sortd vs Superhuman: The Ultimate 2025 Gmail Productivity Showdown

Email remains the lifeblood of business communication, and in 2025 power users are seeking smarter ways to tame their inbox. Two popular solutions have emerged for Gmail users in particular: Sortd and Superhuman. Both promise to revolutionize your email workflow – but they take very different approaches. In this comprehensive comparison, we’ll break down what Sortd and Superhuman are, who they’re for, and how they stack up across key categories like Gmail integration, AI capabilities, team features, onboarding, pricing, productivity tools, and mobile support.

Whether you’re a Gmail power user, startup founder, or a customer-facing professional (in sales, account management, support, etc.), read on to see which tool is better suited to boost your email productivity. We’ve included real user testimonials, a side-by-side feature table, and even a video demo of Sortd in action. By the end, you’ll understand why many are choosing Sortd as one of the best Gmail extensions for productivity in 2025 – and how it edges out Superhuman for modern Gmail teams.

What is Sortd?

Sortd is an all-in-one productivity suite built directly inside Gmail. It’s often described as a “Trello or CRM for Gmail” because it transforms your inbox into organized to-do lists and Kanban-style boards. With the Sortd Chrome extension and add-on, your Gmail interface gains new columns, tabs, and features for managing emails, tasks, and sales or support pipelines – without ever leaving Gmail. Sortd is designed for teams who live in email: think sales teams managing leads, customer support teams tracking inquiries, project managers coordinating tasks, and small business owners wearing multiple hats.

Key characteristics of Sortd include:

• Gmail Integration: It lives in your Gmail. You continue using the Gmail web or GSuite interface, now augmented with Sortd’s productivity layers. This seamless integration means minimal context-switching or new apps to learn. As one user puts it, “Integration with Gmail makes life easier”.
• Organized Email Workflows: You can drag and drop emails into custom boards (for example: columns like To Do, In Progress, Pending, Done). This turns emails into trackable tasks. A Kanban view combined with a day planner and reminders ensures nothing “falls through the cracks” in your follow-ups.
• Team Collaboration: Sortd allows sharing boards and emails with your team. Everyone can see who’s handling what, add notes or comments to email threads, and assign tasks. You can even share an incoming email (like a support request to info@yourcompany) with a teammate without forwarding it – “being able to share an email without having to forward it is amazing,” notes one reviewer.
• All-in-One Productivity: Beyond email, Sortd brings in task management, reminders, and light CRM capabilities. It’s like having Trello/Asana + Hubspot lite, but tightly woven into Gmail. You can track sales pipelines, customer inquiries, projects, and more, all from your inbox. In fact, Sortd has many features similar to dedicated project management or CRM tools (boards, assignments, due dates, etc.) but “with a far stronger value proposition for customer-facing teams” since it’s built around external email communication.

In short, Sortd is for Gmail-centric teams who need to organize and collaborate on email-driven work. If you spend your day in Gmail juggling clients or tasks, Sortd adds structure and workflow to your inbox. It’s used in use-cases ranging from sales and customer service to finance, HR, and project management. And because it’s inside Gmail, it feels like a natural extension of Google Workspace.

Sortd works within Gmail – adding columns, boards, and workflow tools on top of your existing inbox. This seamless integration allows you to manage emails, tasks, and sales/support pipelines in one place (as illustrated above).

What is Superhuman?

Superhuman is often touted as “the fastest email experience ever made.” It’s a premium email client designed to help individuals fly through their inbox with speed and efficiency. Unlike Sortd, Superhuman is not a Chrome extension but a separate app (available on web, desktop, and mobile) that connects to your email account (it supports Gmail/Google Workspace and Outlook accounts). Superhuman replaces the standard Gmail interface with its own sleek UI, optimized for keyboard shortcuts, minimal lag, and advanced triage features.

Key characteristics of Superhuman include:

• Fast Speed & UI: Superhuman’s claim to fame is how quick and responsive it feels. Every action (opening an email, archiving, sending) is near-instant, with a design that prioritizes keyboard navigation. Power users who memorize the shortcuts can manage email much faster than with traditional Gmail. For example, hitting Cmd+K opens a command palette to do anything, J/K to navigate, E to archive, etc., all without your fingers leaving the keyboard. The interface is clean and distraction-free, helping users reach the coveted “Inbox Zero” state quickly.
• Focused Features for Productivity: Superhuman offers features like Split Inbox (to categorize emails into multiple views), Snippets (text templates), Reminders/Snooze, Send Later, and Read Statuses (to see if someone opened your email). Many of these features augment what Gmail can do, but Superhuman streamlines them. It also introduced unique touches, like rewarding you with a delightful visual when you hit Inbox Zero.
• AI-Powered Email: In recent years, Superhuman has integrated AI to boost productivity. It can generate draft replies, suggest responses (their Instant Reply feature), and even automatically draft follow-ups for emails you sent that didn’t get a response. Superhuman’s new Auto Label uses AI to categorize incoming mail (e.g., newsletters, pitches, etc.) and can auto-archive clutter. These additions aim to save you time by automating routine email tasks.
• Collaboration and Team Features: Originally built for individual users, Superhuman has expanded to support teams. It offers Shared Inboxes/Conversations, the ability to @mention team members in email threads, share email drafts, and unified team snippets. It also provides admin controls for teams and has specific integrations for sales (like HubSpot or Salesforce integration on higher plans). Still, the collaboration is within the Superhuman app environment – it’s about teams who all use Superhuman to email more effectively, rather than sharing the native Gmail interface.

Superhuman is targeted at busy professionals (executives, entrepreneurs, investors, managers) who handle a high volume of email and value speed. Many startup founders and tech CEOs have been drawn to Superhuman for its promise to save “hours each week” by making email faster and more enjoyable. It comes at a premium price and famously had an invite-only onboarding in its early days to ensure users fully adopt the workflow. Superhuman can be great if you’re an individual looking to optimize personal email throughput. But how does it compare when you need deeper Gmail integration or team workflows? That’s where the differences with Sortd become more apparent.

Sortd vs Superhuman: Side-by-Side Feature Comparison

To understand how Sortd and Superhuman stack up, let’s compare them across the key categories that matter to Gmail power users and teams:

As the table shows, Sortd deeply integrates with Gmail’s ecosystem, while Superhuman rebuilds the email experience from the ground up. Next, we’ll dive into some of these differences in detail – especially the advantages of Sortd when it comes to Gmail’s AI and team workflows, which are increasingly important in 2025.

Gmail Integration and Google AI: Native Advantage vs. Separate App

One of the biggest differentiators is how each tool leverages (or doesn’t leverage) Gmail’s native capabilities. Sortd’s approach of layering on Gmail means you get everything Gmail offers + Sortd’s features. Superhuman’s approach replaces Gmail, which can be a double-edged sword.

• Staying Within Gmail: Sortd keeps you in the familiar Gmail environment. All your standard Gmail features (labels, stars, filters, search operators, etc.) remain available. Crucially in 2025, Gmail has become much smarter thanks to Google’s AI upgrades. Google’s new Gemini AI is built into Gmail, providing powerful tools like thread summarization, AI-driven search (you can ask Gmail questions about your email content), and “Help me write” suggestions for drafting emails. Because Sortd is inside Gmail, it enjoys full compatibility with these AI features. For example, you can click Gmail’s “Summarize” button on a long thread and get an instant summary, or use “Help me write” to draft a reply, all while managing that email on a Sortd board. Google reported that employees save on average 5 hours per week by using Gmail’s AI tools – that’s an efficiency Superhuman alone can’t easily match.
• Separate Email Client Limitations: Superhuman, being an external client, cannot natively show Gmail’s AI features in its interface. Instead, Superhuman has had to develop its own AI functions. They have added helpful capabilities (like AI-generated replies and auto follow-up drafts). For instance, Superhuman will notice if you sent an email asking a question and didn’t get a reply – it can resurface that email after a few days and even auto-draft a polite follow-up for you in your tone. This is clever, but it’s effectively Superhuman’s AI trying to replicate what Gmail is now offering natively. Gmail’s AI (Gemini) can do things like answer questions about your emails or summarize a lengthy chain with one click – features Superhuman’s app doesn’t inherently have.

Bottom line: Sortd rides on Google’s enormous AI advancements. Google’s Gemini AI is evolving rapidly and is backed into every Gmail inbox. Superhuman’s AI features, while innovative, are inherently playing catch-up to Google’s scale (and might even rely on third-party AI APIs behind the scenes). If having the most advanced AI assistance in your email is a priority, Sortd (with Gmail) holds an advantage. As Google continues to push boundaries with AI in Workspace, those improvements benefit Sortd users instantly. It’s fair to say Superhuman’s AI cannot match Google’s evolving native capabilities, simply because Google’s AI (like Smart Compose, Smart Reply and now Gemini’s features) is operating at a level and integration depth that third-party apps can hardly attain.

From an integration standpoint, Sortd is the more “future-proof” choice for Gmail users – it augments Gmail instead of replacing it, ensuring you benefit from everything Google rolls out (now and in the future).

Team Collaboration: Shared Workflows vs. Individual Efficiency

For organizations and teams, email is often a collaborative effort (even though email itself was built for one-to-one communication). Here’s how Sortd and Superhuman differ in enabling team workflows and why it matters for startups and customer-facing professionals:

• Sortd – Email as a Team Sport: Sortd was built with Gmail-based teams in mind. It allows multiple people to work out of a shared inbox or board seamlessly. For example, imagine a support team managing support@company.com – with Sortd, emails to that address can be triaged on a board where team members claim issues, add status columns (Open, Pending, Resolved), and leave internal notes on each email. One G2 reviewer praised this, saying sharing emails in Sortd means “no more forwarding or losing track of nested responses”, and that their team can discuss plans within the email thread via Sortd’s discussion feature. Sortd creates transparency: everyone on the team can see who’s handling which email, what the next steps are, and by when. It blends internal collaboration (assigning tasks, commenting, tagging teammates) with external communication (replying to the customer) in one workflow. Internal + External Collaboration: This is a key point – “Unlike competitors who focus on internal collaboration, Sortd is capable of managing both internal and external collaboration being baked into the fabric of email”. In other words, tools like Asana or Monday manage internal tasks, but you still have to send emails separately; Sortd lets you do both at once. For sales teams, this means you can have a shared pipeline where emails to leads are tracked and anyone can step in to reply. For account management, managers can oversee communications with key clients without digging through someone’s inbox. A Product Hunt reviewer noted that Sortd “helps keep my co-workers up to date on what I am working on... keeps things from ‘slipping through the cracks’”. All of this is achieved simply by using Sortd on top of Gmail – no need to ask everyone to adopt a brand new email service.
• Superhuman – Some Collaboration, But Mostly Internal: Superhuman was originally designed for individual efficiency, but they have added team features recognizing that need. If your whole team uses Superhuman, you do get benefits like seeing if a teammate already replied to a thread (to avoid duplicate replies), sharing a conversation view (so two people can literally look at the same email in their Superhuman apps), and leaving internal comments. These features bring Superhuman closer to what tools like FrontApp or Gmail add-ons like Gmelius do – but importantly, they require everyone to be in Superhuman. There’s no concept of a Kanban board or assigning an email to someone outside of the Superhuman environment. If a team member isn’t on Superhuman, collaboration defaults back to forwarding emails or CCing them. Superhuman’s collaboration shines most in scenarios like an executive and their assistant managing the exec’s inbox together, or sales reps sharing some info on prospects – basically internal coordination. It’s helpful, but not as robust as Sortd’s boards for managing workflows.

Furthermore, because Superhuman is focused on speed, it doesn’t provide the same visual overview of work. In Sortd, a manager can glance at a board and see, for example, 10 leads in Pending, 5 in Waiting on Client, 3 in Closed. In Superhuman, each user’s inbox is still their own, just a bit smarter with notifications and shared comments.

For customer-facing teams (support, sales, client success), Sortd’s collaborative workflow features are a big win. An enterprise user review stated: “It’s perfect for tracking items I assign to my [virtual assistant] and other team members”. This speaks to Sortd’s ability to manage tasks and delegation right in Gmail. You get a clear, shared view of email tasks, which is invaluable for teamwork.

In summary, if you’re a solo inbox warrior, Superhuman’s lack of deep team boards may not bother you. But if you work in a team where multiple people need to touch the same emails or follow up on shared responsibilities, Sortd is built to accommodate that seamlessly within Gmail. It turns email into a team-friendly workspace rather than an individual silo.

Productivity and Workflow Tools: Kanban Boards vs. Lightning-Fast Inbox

Both Sortd and Superhuman aim to boost your email productivity, but they do so in fundamentally different ways – one by adding robust workflow management to email, the other by streamlining email actions to be as fast as possible.

• Sortd – Turning Emails into Tasks & Projects: With Sortd, productivity comes from organization. You’re essentially managing your emails like tasks on a project board. For example, you might have a Sortd board for “Sales Leads” with columns for stages of the sales process, and another board for “To-Do” where you move emails that require action. You can set due dates, reminders, and even add non-email tasks to these boards. One user raved that “Kanban view is the greatest thing to happen to email... Having the boards and the Day Planner view has allowed me to keep on top of my leads and proposals”. This indicates how Sortd helps users stay organized and focused on priorities. Instead of a cluttered inbox where important emails get lost, you have a clear visual workflow. Sortd’s day planner lets you schedule when to handle certain emails, and its reminders ensure you follow up if someone hasn’t replied. In practice, Sortd can replace the need for a separate task manager for many people, since emails often are their tasks. It’s all about structured productivity: you spend a bit of time sorting and planning your emails, and then you execute within that framework. Teams especially benefit because everyone’s workflow is visible, but even solo users can enjoy the peace of mind that comes with an organized inbox. As a G2 reviewer succinctly put it: “This program makes it super easy to stay organized”.
• Superhuman – Speed and Focus: Superhuman’s philosophy is that productivity = doing things faster. By cutting down the friction in every email interaction, you can plow through hundreds of emails in the time it used to take to handle dozens. It’s like going from driving a regular car to a race car – if you know how to drive it, you can lap the competition. This is achieved through:
  • Keyboard Shortcuts Everywhere: You can archive an email, jump to the next, compose a new message, all in split-seconds without touching the mouse. Gmail has shortcuts too, but Superhuman makes them central and has more of them enabled by default.
  • No Latency Design: Superhuman preloads content and is engineered to avoid the slight delays that webmail often has. It feels snappy, which psychologically makes a big difference when you’re powering through an inbox.
  • Intelligent Triage: Features like Split Inbox let you segregate, say, your newsletters from your client emails, so you can focus on what matters first. You can set up custom splits (like a separate view for emails where you’re cc’d, etc.) which helps you prioritize. And with the new AI Auto-labeling, Superhuman can automatically tag less important emails (promotions, social notifications) and even auto-archive them, so they don’t interrupt your flow.
  • Little Productivity Conveniences: Email templates (Snippets) for common replies, one-click intro (Instant Intro) that formats a proper email introduction between two people, etc., save you a few minutes here and there, which add up over hundreds of emails.
  The trade-off is that Superhuman doesn’t help you manage projects or tasks beyond the email context. It assumes your goal is to clear your inbox fast. If you’re the type who treats your inbox as a to-do list, Superhuman makes that to-do list shrink quickly. But if you need a true to-do list app with scheduling, or if you manage workflows that extend beyond just emailing, you’d need to use Superhuman alongside other tools (like Asana, or even Gmail’s Tasks, which are separate). Sortd, on the other hand, merges those worlds by making the emails themselves part of a task system.

In practice, startup founders and executives might love Superhuman for the sheer speed – when you have 300 new emails a day, blasting through them with zero lag is a lifesaver. But if that founder or executive needs to coordinate responses with a team or ensure follow-ups happen systematically, they might layer on a tool like Sortd or a CRM anyway. Sortd appeals to those who want an organized system to handle email-dependent work, while Superhuman appeals to those who value raw efficiency in handling email volume.

It’s worth noting that many Gmail productivity enthusiasts in 2025 use a combination of Google’s native features (like Priority Inbox or labels) and perhaps simpler add-ons. Sortd kind of supersedes the need for multiple add-ons by bundling many functions (snoozing, tracking, boards, etc.) into one. Superhuman replaces Gmail entirely, so it has to get those core features right – which it does, but without Gmail’s new bells and whistles (like built-in AI, advanced search queries via AI, etc.).

Onboarding and User Experience

Adopting a new email workflow tool can be daunting – after all, email is something we use constantly, and any change can disrupt our routine. Sortd and Superhuman have distinct philosophies in onboarding users:

• Sortd’s Learning Curve: Since Sortd works within Gmail, users often find it intuitive from the get-go. If you know how to use Gmail, you’re halfway there – now you just have additional options like creating boards and dragging emails. Sortd provides tooltips and a guided setup for first-time users (for example, it might suggest creating a “To Do” list for emails during onboarding). Many users report that it’s straightforward: “easy to install and easy to use” on both desktop and mobile. The main learning curve is for those who have never used Kanban boards or task managers – they might need to learn the habit of organizing emails into Sortd boards. This is why one user advised “spend time educating your team on how and why to use it”. Essentially, if a team embraces the Sortd methodology (treating email as tasks to be moved through a pipeline), they see huge productivity gains. But if someone continues to just let emails sit in the Gmail inbox and ignores the Sortd boards, then it’s underutilized. Overall, Sortd’s interface is friendly: it feels like Gmail got a productivity makeover, rather than an entirely new app. You can always switch back to classic Gmail view if needed (Sortd can be toggled off temporarily), which is comforting during adoption. And because it’s embedded, trying Sortd doesn’t require migrating accounts or changing MX records or anything complex – it’s literally a browser extension activation.
• Superhuman’s Onboarding: Superhuman became famous for its concierge onboarding. Early users could only join via waitlist and then a live one-on-one walkthrough with a Superhuman team member. During that session, they configure your account, teach you the key shortcuts, and encourage you to adopt the “Superhuman workflow” (inbox zero, etc.). Even today, while the product is more open, they still heavily emphasize training. Their paid plans differentiate support: Starter users get group onboarding webinars, Business users get private sessions and even “Productivity Coaching” one-on-one. This hands-on approach speaks to the fact that Superhuman can feel foreign at first. If you’ve only ever used Gmail’s interface, suddenly using a different app for email might throw you off – you have to learn the UI and trust it. Moreover, the benefit of Superhuman really comes when you memorize the shortcuts and commands. That takes a few weeks of practice for most. Superhuman tries to gamify this a bit (they have subtle prompts and celebrations when you use a new shortcut successfully, etc.), but it’s still a habit change. The onboarding is essentially about instilling a new way of dealing with email. Some users absolutely love this – they feel like they’ve been “trained” to be email ninjas. Others might find it too prescriptive or time-intensive, especially if they’re busy. If a whole team is moving to Superhuman, expect to schedule training sessions to get everyone up to speed, otherwise people might revert to old habits (or worse, bounce off the tool due to frustration).

In terms of day-to-day UX beyond initial learning, both tools generally receive high marks from their users. Sortd users appreciate that it’s integrated and visual – a lot of praise goes to the interface like “Kanban view... having the boards and the Day Planner... is a game changer”. Superhuman users frequently mention they “can’t go back to regular Gmail” after getting used to the speed and fluidity (as anecdotal evidence on forums and reviews suggests).

So, onboarding complexity is lower with Sortd (especially for Gmail veterans) whereas Superhuman requires more up-front investment in learning. If you’re implementing for a team, consider that Sortd might have less resistance since it’s augmenting a familiar tool, while Superhuman might necessitate a cultural shift in how the team approaches email.

Pricing and Value for Money

When choosing software for your workflow, cost is an important factor – particularly for startups and teams where you might be paying for multiple users. Sortd and Superhuman fall into different pricing tiers and value propositions:

• Sortd Pricing: One of Sortd’s advantages is its affordability and flexibility. Sortd offers a free trial so you can test it out with no commitment. It also historically had a free tier (with limited boards and features) – though as of 2025 you’d likely use a paid plan for serious team usage. The paid plans for Sortd are quite reasonable: around $12 per user per month for the Essentials plan, and $18 per user per month for the Business plan with advanced features. These plans include a lot of functionality: even the Essentials tier lets you have up to 20 team members collaborating, along with features like email tracking, basic automations, and integration with Google Calendar for the planner. The Business plan adds unlimited team members, more automations, CRM-like features, and integrations (e.g., Zapier). For a small company or team, adopting Sortd for the whole group is financially feasible. For example, a team of 5 on Sortd Business would be ~$90/month. Importantly, if some users (like certain departments) don’t need the full power of Sortd, they can still use Gmail as usual and collaborate via email without each person requiring a Sortd license (only those organizing boards/assigning might need it). Sortd’s value is amplified by the fact that it can potentially replace several other tools – you might not need a separate Trello, or a lightweight CRM, or a shared inbox tool, because Sortd rolls many functions into one.
• Superhuman Pricing: Superhuman is decidedly a premium product. It currently costs $30 per user per month on the basic Starter plan, or $40 per user per month on the Business plan (depending on monthly vs annual billing). There’s no permanent free tier – at best, they might offer a trial period or a money-back guarantee if you don’t find it valuable. For one individual striving for peak email performance, $30 a month might be justifiable (especially if that person handles deals or tasks worth thousands of dollars). However, for a team, this cost can add up quickly. If you had 10 employees, you’re looking at $300 per month for their email client, on top of what you already pay for Google Workspace or Microsoft 365. That’s a significant investment for just an email tool. Superhuman does sweeten the deal for Business/Enterprise customers with some extra features and dedicated support (and presumably volume discounts for large orgs might be negotiated). But still, it targets organizations willing to spend for productivity gains. Many startups might find it hard to justify Superhuman for every employee – instead, they might buy it for a few execs or salespeople who live in email. Sortd in contrast is cheap enough to roll out broadly.

When evaluating value:

• Sortd’s ROI: If Sortd helps even one salesperson close an extra deal because they followed up on an email that might’ve been missed, or if it allows a support rep to handle more tickets in the same time, it pays for itself quickly. Because Sortd can centralize work, you might also save on subscriptions by not needing a separate project management tool for email-related tasks. The fact that Sortd is month-to-month with relatively low cost means low risk to try.
• Superhuman’s ROI: Superhuman positions itself as saving each user hours of time (their site claims “save 4 hours per week” per person). If that’s true, and those hours are valuable (e.g., an executive’s time), then $30/mo is a steal in comparison. For power users who absolutely deal with massive email volume, Superhuman can indeed be worth it – time is money. It’s also worth noting some intangibles: people genuinely enjoy using Superhuman in many cases; it can reduce the stress or dread of a messy inbox. That morale boost or stress reduction is hard to price, but it’s part of the premium experience.

In summary, Sortd is the budget-friendly choice that still packs a punch, making it suitable for teams of all sizes. Superhuman is the premium choice for those who prioritize email performance and are willing to pay for it. If you’re trying to maximize productivity across a whole team without breaking the bank, Sortd clearly offers better value. If you’re an individual user obsessing over efficiency (or a founder who wants your immediate team hyper-efficient and don’t mind the cost), Superhuman could be worth the premium. But given that Sortd’s pricing is a fraction of Superhuman’s, it’s an attractive option to improve Gmail for many users without a heavy financial commitment.

Mobile Experience

In today’s world, any email solution must handle the on-the-go use case. Both Sortd and Superhuman have mobile offerings, with different strengths:

• Sortd Mobile: Sortd provides a mobile app on both iOS and Android. The app is a companion to Sortd’s Gmail extension. This means its primary purpose is to let you access your Sortd boards and key features while away from your desktop. You can view emails within the app, move them between boards/columns, add tasks or notes, and mark things as done. The mobile app syncs with your Gmail (via the Sortd service) so that the organizational structure you set up on desktop carries over. Users have mentioned that the mobile version is easy to use for the basics. However, it’s not a full replacement for the Gmail mobile app in terms of every single Gmail feature (for example, advanced search or settings might just route you to Gmail). Some users might continue using the native Gmail app for quickly reading and responding to emails, and then use the Sortd app when they need to check their boards or update statuses on the fly. The Sortd mobile app is continuously improving, and for many, it’s sufficient to keep work moving. But if you’re heavily mobile-first, know that Sortd’s richest experience is on desktop Gmail. The mobile app ensures you’re not blind to your workflow when you step away from the computer – you can still see that, say, 3 emails are in “Waiting for Reply” and jump in if needed.
• Superhuman Mobile: Superhuman’s mobile apps are essentially a mobile email client replacement. They are known for being fast and minimalist, much like the desktop experience. On iPhone or Android, Superhuman gives you the same inbox, with the same Split Inbox views, etc., just optimized for touch. All the core features (snooze, remind me, send later, etc.) are available. One thing Superhuman nails is offline access – you can queue up replies or archive emails even with no signal, and it will sync when back online. This is something the Gmail app also does, but Superhuman’s lightweight design often feels a bit snappier even on mobile. If you’re traveling or frequently on your phone, you can effectively live in Superhuman mobile and still achieve Inbox Zero. The caveat is, again, you have to fully commit to using Superhuman everywhere. If you open the Gmail app or Gmail web, you won’t see the special Superhuman labels or splits – those are proprietary. So, mobile Superhuman usage goes hand-in-hand with desktop usage. For teams, everyone using Superhuman means you might not use Gmail’s mobile app at all. This can be an adjustment, but Superhuman’s app quality is generally high, so many don’t mind the switch once accustomed.

In essence, Sortd’s mobile support ensures continuity (you’re not left high and dry away from your desk) and it supplements Gmail mobile, whereas Superhuman’s mobile is a full mobile email solution that replaces Gmail on your phone entirely. Both approaches have their merits. If you love Gmail’s mobile app and its new features, you might still use it alongside Sortd (which is fine – they’ll all sync since Sortd uses Gmail’s backend). If you use Superhuman, you’ll likely hardly open Gmail’s app again.

User Testimonials and Real-World Feedback

Nothing speaks louder than actual users who have tried these tools. Here are a few snippets of what real users have to say:

• On Sortd’s Impact: “Kanban view is the greatest thing to happen to email that I have experienced… [It] allowed me to keep on top of my leads and proposals. Adding project and task management within my inbox also keeps me on track in one single software.” This G2 review highlights how Sortd can transform email into a proactive workflow system, not just a passive communication tool. Another user on Product Hunt said, “Overall Sortd delivers on its promises and is much more intuitive than [DragApp]… Wish I had found Sortd before wasting so much time” on other tools. And for team use, a reviewer noted, “It has helped me be more organized as well, and keeps things in front of me, helping to keep things from ‘slipping through the cracks’. Being able to share an email, without having to forward it, is amazing.” These testimonials reinforce Sortd’s strengths in organization and team collaboration.
• On Superhuman’s Impact: Many users become avid fans of Superhuman after the initial adjustment. For instance, one might say, “I tried Superhuman for a month and I’m never going back to normal email.” Common themes in praise include the reduction of email anxiety because the tool encourages you to reach Inbox Zero regularly, and the speed of processing giving back hours in the day. Some have described it as “the Ferrari of email clients” – powerful but requires skill to drive. Criticisms often revolve around its price (“Is it really worth $30 a month?”) and that if you leave Superhuman, you don’t take any special sauce with you (your Gmail is as it was). That said, Superhuman’s own website features a “Wall of Love” with quotes like “It’s fast, intuitive, and built for people who want to lead, not just keep up.” from a VP of Sales, underscoring that its user base includes a lot of leaders who feel it gives them an edge.
• Sortd vs Superhuman – which do users choose? Those who have used both sometimes comment that Sortd is more about team structure, whereas Superhuman is about personal speed. If your workflow is very team-centric (like a shared support inbox), users lean toward Sortd as the practical solution. One could find comments on communities or Reddit where users from a customer support background say they adopted Sortd (or similar tools like Streak/Gmelius) because Superhuman simply didn’t have the team visibility they needed. Conversely, an investor or solo consultant might report that Superhuman changed their life by freeing them from email overload, whereas Sortd felt like extra process they didn’t need for just themselves.

Ultimately, the feedback indicates both products are well-loved in their domains. Sortd is often termed “a game changer for Gmail” for those who need to organize and collaborate, while Superhuman is “expensive but worth it for the inbox-obsessed”. Importantly, Sortd carries strong credibility in the Gmail ecosystem – it’s a top-rated app in the Google Workspace Marketplace and Product Hunt (#1 Product of the Day in the past) with thousands of upvotes, indicating a robust community of Gmail users who vouch for it. Superhuman, while not a Gmail extension, has carved out its own niche community of enthusiasts.

Conclusion: Why Sortd is the Better Choice for Gmail Teams in 2025

Both Sortd and Superhuman aim to enhance email, but they cater to somewhat different needs. After examining all the facets – integration, AI, features, teamwork, onboarding, pricing, and user feedback – here’s a clear takeaway:

For Gmail power users and teams, especially those in customer-facing roles, Sortd offers a more comprehensive and seamless solution in 2025.

Sortd’s native Gmail integration means it augments what you already use, supercharging Gmail with organizational tools and taking full advantage of Google’s latest AI (Gemini) innovations. You’re not leaving Gmail; you’re leveling it up. This is crucial as Google continues to roll out powerful AI and productivity features – with Sortd, you get the best of Gmail plus a layer of project management and collaboration that Gmail alone lacks. It’s the path of least resistance with maximum gain: your team can get on board easily, and soon you have a single place (your Gmail inbox) where emails, tasks, follow-ups, and team coordination all happen in harmony.

Superhuman, on the other hand, is fantastic for what it is – a lightning-fast, polished email client – but it lives somewhat in isolation. It doesn’t integrate with Gmail’s new capabilities; it replaces Gmail’s interface with its own. For some individual users, that replacement is worth the cost, as it removes friction from email processing. However, for a team or anyone who needs structured workflows, Superhuman’s benefits are narrower. It can speed up how you handle email, but it won’t by itself organize your work or enable team transparency. And as Google’s native Gmail keeps improving (especially with AI that can draft emails or find info in your inbox on command), the gap narrows even for individual use-cases.

Consider the target readers we addressed: startup founders will appreciate that Sortd can function like a lightweight CRM and task board, helping them and their team stay on top of investor emails, sales leads, hiring threads, etc., without investing in multiple tools. Customer-facing professionals (sales reps, account managers, support agents) will find Sortd’s Gmail integration priceless – it’s easier to manage client communications when your email and task list are one and the same, and when your whole team can pitch in on emails. These roles often involve external emails that need internal tracking, which is Sortd’s sweet spot. Superhuman, while useful to a salesperson for managing their own inbox faster, won’t log those emails into a shared system or help a support team collectively hit their SLAs (whereas Sortd even has features for tracking response times, SLAs, templates for support, etc., within Gmail).

From an web search perspective, when people search for “Gmail productivity tools 2025” or “best Gmail extensions”, they’re likely looking for something to improve Gmail itself. Sortd fits that query perfectly – it’s an extension that elevates Gmail. Superhuman might pop up in comparisons (hence keywords like “Sortd vs Superhuman”), but many will realize Superhuman isn’t a Gmail add-on; it’s a separate app entirely. For those specifically wanting to enhance Gmail (not replace it), Sortd is the clear choice. Additionally, teams searching for “email workflow software for teams” are often coming from a problem of disjointed communication – exactly the problem Sortd solves by making email collaborative. Superhuman, being more individual, wouldn’t typically be labeled “workflow software for teams” in the way Sortd or similar Gmail-based team tools would.

In conclusion, Sortd wins out for Gmail users who need more than just a faster inbox. It delivers a structured, collaborative, and AI-friendly email experience at a fraction of the cost. Superhuman is a premium tool that certainly has its devoted fans (and it’s arguably the top choice if you purely want to speed-handle an overwhelming inbox), but it cannot match the breadth of what Sortd offers within Gmail’s ecosystem, especially now that Google’s own capabilities are so powerful.

If you’re looking to reinvent your email workflow in 2025 and want a solution that grows with Gmail and your team’s needs, Sortd is the persuasive choice. It’s Gmail on steroids – organized, intelligent, and team-oriented. Give Sortd a try (it’s easy to start with their free trial) and see how it can turn your Gmail into a productivity hub. Chances are, you’ll wonder how you managed your inbox without those neat boards and AI-enhanced Gmail features working in tandem.

And if you ever feel the need for speed, remember: Gmail’s catching up there too, and Sortd is right alongside it. In the race of email productivity, for Gmail users, Sortd offers the best of all worlds – and that’s why it’s our recommendation over Superhuman for most individuals and teams.

Watch Sortd in action: For a visual overview of Sortd’s Gmail integration and features, check out the video below. It demonstrates how emails can be turned into tasks and managed on boards right inside your Gmail. Seeing it live really underscores how naturally it fits into your workflow!