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September 21, 2023

Harnessing the Power of AI to Boost Sales Relationships

Harnessing the power of AI tools like Sortd's Re-engage can revolutionize sales management, transforming business relationships into valuable assets through insightful analysis and strategic relationship nurturing.


The business landscape is evolving rapidly, thanks in large part to advancements in artificial intelligence (AI). The sales industry, in particular, finds itself undergoing a remarkable transformation as AI deepens its roots into it. One significant way AI is redefining the industry is through Relationship Intelligence, a concept that strives to improve business relationships using AI-powered tools. A potent example of this transformation is Sortd's Re-engage tool, designed to optimize business relationship management.

Understanding Relationship Intelligence

Relationship Intelligence might be a new concept to many, but its significance is monumental. The concept denotes leveraging data and predictive analysis to enhance business relationships, aiming for healthy, meaningful and productive associations. For businesses, solid relationships form the bedrock of success. Whether it's with clients, customers, partners, or stakeholders, a well-nurtured relationship can yield substantial dividends.

Enter AI, a powerful tool capable of sifting through immense amounts of data to provide business owners with valuable insights. AI helps understand not just what is happening in these relationships but also what is likely to happen, thereby improving decision making.

An Introduction to Re-engage

Designed by Sortd, Re-engage uses AI to enhance the understanding of human connections in business and provide innovative strategies that can transform your business relationships into valuable assets. Much like Hubspot's Inbound Marketing approach, Re-engage focuses on nurturing and identifying risks within relationships - a different perspective from traditional CRM (Customer Relationship Management) tools.

What makes it different? Simple. While CRMs are excellent at logging data and managing sales, they don't fare as well when evaluating relationships over time. Re-engage revolutionizes this aspect by analyzing all your customer interactions, both current and historical, across various platforms like email, CRM, and calendar. By auditing the health of your relationships, Re-engage brings to light customers who have fallen through the cracks and need more attention.

Accelerating Beyond Traditional CRMs

Re-engage just doesn't stop at auditing. This tool takes things a notch higher by detecting changes in customer sentiment, keeping tabs on response times, and identifying any lack of engagement or potential risks. Armed with this tool, businesses can strive to reach the new KPI, wherein every customer-facing team member engages at least 5% of their older relationships every month.

Business owners and sales managers can use this tool for unparalleled insight into how their team manages customers. Plus, the system is intelligent enough to nudge your team to reach out to clients who need a little more attention, providing prompts to help them engage effectively.


Building and maintaining healthy business relationships is a challenging but necessary task. It's built on constant nurturing and attention. Incorporating AI into this crucial relationship management process provides businesses with a strategic advantage. AI-powered tools like Re-engage are a testament to progress, boosting sales, improving relationships, and changing the game for businesses everywhere. The future of relationship management is here, and it's intelligent, insightful, and powered by AI. So let's embrace this innovation and watch our businesses flourish.

Written by
Rodney Kuhn