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September 22, 2023

CRM vs. Re-Engage: The Future of Relationship Management

Re-engage, an AI-driven tool by Sortd, surpasses traditional CRMs by not only managing sales processes and logging data, but also actively nurturing and strengthening business relationships, leading to robust customer engagement, predictive risk detection, and team performance insights.

As businesses continue to evolve in the digital age, so do the tools we use to manage customer relationships. Traditional Customer Relationship Management (CRM) systems have long been seen as the gold standard of contact management. However, a new kid on the block, called Re-engage, is challenging this notion by introducing a more sophisticated way to nurture and manage business relationships.

Understanding The Difference
For years, CRMs have served as the primary system for managing customer information. They help businesses log sales data, monitor customer interactions, and track the overall sales process. But while CRMs are great at storing data, they fall short in actively nurturing business relationships.

Re-engage, a game-changer from Sortd, goes beyond the data logging capabilities of CRMs and leverages artificial intelligence (AI) in its approach to relationship management. It fully aids in understanding, nurturing, and strengthening business relationships.

Going Beyond Information Logging
CRMs provide a surface-level view of customer engagements. They track the frequency of such engagements and plot them against sales data to provide metrics that can influence sales strategies. However, these systems often overlook two critical aspects: relationship health and the risk of relationships turning sour.

Re-engage takes things several strides forward. This tool analyzes all customer interactions across multiple platforms, including email, CRMs, and calendars. By doing so, it identifies customers who may be slipping through the cracks—those who require extra attention but might have been overlooked during the CRM-standard “touch-based” approach. In essence, Re-engage shines a light on relationship health, emphasizing its role in maintaining positive customer interactions.

Predictive Alerts
Given the speed and dynamism of today's business relationships, staying proactive and anticipating potential risks is paramount. Here's where Re-engage truly exhibits its power. The tool analyzes customer interactions and detects changes in sentiment, response times, and overall engagement. With these insights, Re-engage can signal potential risks and even suggest the best way to engage clients in a meaningful, trustworthy manner.

Leadership Insight
Another game-changing aspect of Re-engage lies in its appeal to team managers and CEOs. With the tool's comprehensive dashboard, leaders get an unparalleled view into how their team manages customer relationships—identifying high performers and those who might need assistance in their approach.

The CRM and Re-engage debate isn't necessarily about choosing one over the other. CRMs have their place when it comes to managing sales processes and logging data. However, Re-engage offers a complementary software that pays attention to the human aspect of business relationships. It is a next-generation tool that focuses on nurturing and fortifying interactions, a significant determinant of business success.

The future of relationship management is here, unlocking potential in overlooked areas and offering a magnifying lens into customer interactions. As businesses continue to adapt and grow, tools like Re-engage will undoubtedly play an increasingly central role in building robust relationships for sustainable growth.

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