You can only manage what you measure know about!
Wouldn't you want to know?
If an important relationship is being neglected?
Wouldn't you want to know?
If a customer hasn’t been responded to in 3 days?
Wouldn't you want to know?
If a customer is complaining about a time sensitive piece of work?
Wouldn't you want to know?
If an invoice has fallen though the cracks?
Wouldn't you want to know?
Who on your team is busy and who is slacking?